Wednesday, November 02, 2011

A Different Movie Experience

Being a movie goer, I simply love watching movie. In fact, it's one of my favourite hobbies. Movie has come a long way, along with its providers as well. Ever since Golden Village came up with their very own Gold Class, it was met with good response where finally, they met their first rival - Cathay Platinum Suites. Skeptical in the first place because of the price, I am now convinced that you literally get for what you pay. The experience that you get, might simply wow you and overcome your perceived value of it.

And now, having try both GV Gold Class and Cathay Platinum Suites, allow me to share my two cents worth based on my experience with the two that really offers movie experience, like no other.

Pre Movie Ambience (Cathay Platinum Suites)
Both focus on giving exclusivity to their patrons for such price they paid for a movie. Therefore, you may check in earlier and rest at their lounge before the movie. However, this is where the service differentiates.
GV Gold Class: Nice ambience with dimly lit light where you can sit around and browse the menu. Other than that, you're left with the person/people to entertain.
Cathay Platinum Suites: Nice ambience with nicely decorateed interior. They even prodive iPad for patrons. Unfortunately, there's only 1 iPad to go around, so either you reach there early to get it, or you are left with the menu and the person/people you're with. Menu browsing is available as well.

Seat (GV Gold Class)
Both offer spacious and comfortable seats, wide enough to be comparable to an aircraft business class seat. The diffentiating factor is the controls.
GV Gold Class: Leg Rest and body rest portion are controlled seperately, allowing you to adjust accordingly to your needs and wants. They even have a head rest so that your head has enough support so that it won't causes strain to the neck.
Cathay Platinum Suites: Leg Rest and body rest portion are being controlled by just one button. It's just I can't rest my body while not wanting my leg to be stretched flat.

Food (Cathay Platinum Suites)
GV Gold Class: Healthy range of food offered. From beverages to main courses. Most popular good I reckon is their seafood basket. Relatively normal portion. Food is ordinary and price is pricey.
Cathay Platinum Suites: Limited range of food offered. Almost on par with that of GV Gold Class. Price of their food however is cheaper than GV Gold Class, with some even much cheaper than their fair compeitor. Food is yummy although portion are small.

Comfort (Both)
Both did not neglect the comfort while watching movie. It makes you feel as though you are watching your favourite movie at your own home. Therefore, special stuff are provided to ensure comfort
GV Gold Class: Pillows and Blanket are provided for you to ensure you are warmly covered under the air conditioned. Also, a pillow for you to cuddle because the seat are so spacious, all you can do is hold the hands of your partner period, no hanky panky.
Cathay Platinum Suites: Only Blankets are provided which comes in a form of Quilt which is really comfortable. However, no pillow and the spaciousness is basically the same as that of GV Gold Class.

Service (Both)
Paying that kind of price, a high standard of service is definitely expected.
GV Gold Class: The staff is made to ensure they deliver a prompt service. They are also patient to take your orders as and when you want and the whole process of ordering food and payment is made smooth to ensure your experience is not disrupted.
Cathay Platinum Suites: Same as GV Gold Class, staff are trained to service promptly and politely. They were also trained to ask if patrons are first time patron so that they can brief them on the whole environment and process. They also ensure service remain smooth and not disruptive in any moment of the movie experience.

Movie Experience (Both)
Likewise, there is no doubt why both providers are confident to price their exclusive class of ticket at that price because they believe the price can match the experience that they are offering.
GV Gold Class: Red colour is their corporate theme that sit nicely with their branding. Experience were made good and exclusive to ensure consumers feel and stay happy through the entire movie experience. The only bad point is, their trailers are still played just like the normal movie, which is literally a chore at times. Imagine waiting up to 10-15 minutes before your movie can actually commence. Other than that, the rest is near to perfect.
Cathay Platinum Suites: In collaboration with AMEX, they simply could not afford to jeopardise the brand. Heavily supported by Amex, they are out to compete with Gold Class and I must say they did a good job with their Platinum Suites Membership along with their launch. Shouting on their business class seating and experience which they deliver, it's definitely a world of their own. Entire movie experience is wholesome yet exclusive.

In conclusion, I would prefer GV Gold Class primarily because I weigh the comfort of my seat and the flexibility to control the incline more than anything else. Nevertheless, if I had cravings for good and yummy food while having my beloved food, Cathay Platinum Suites would definitely be my choice.

Nevertheless, having said that, I think for these price, it would be better to go along with a movie that runs for at least 100 minutes to make the experience worthwhile. What's the point of paying 2-3 times more just to watch a an hour and a half movie - it's like before you can enjoy the entire movie experience, the movie's over and you've to leave.

On a side note, such movie experience is a good platform for couples because of the way they configure the theaters. If you notice, the configuration of the theater is done in pairs. In another words, it serve as an ideal way for couples to enjoy their movie in the most loving way possible. Also, if families are looking for a quieter moment to enjoy movie together, such movie experience is the way to go.

Hope that helps fellow movie goers.

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